Julia Feng

Originally from Shanghai, China, Julia has spent more than two decades helping individuals, leaders, and organisations navigate change — not by telling them what to do, but by asking the questions that help them discover what they already know.

Her coaching style, as she describes it, is like water — soft with strength.

I will be your light, light up your direction and way forward.
I will be your mirror, reflect your old patterns that stop you changing for best.
I will be your company, accompany you to gain more inner strength and resilience to flourish in change.
I will be your exploring buddy, support you to explore your innermost self and unlimited positive possibilities.

Julia has coached senior leaders at companies including Shell, Novartis, Ford, APM Terminal, American Standard, Akzonobel, Total, Jollibee, ABS-CBN and Bloomberg — working with leaders from China, Japan, the Philippines, India, the United States and Europe.

She holds an Executive MBA from Rutgers Business School, New Jersey, USA. Her coaching credentials are from the Academy of Executive Coaching (AoEC) in the UK. She is a Certified Practitioner of Appreciative Inquiry, certified in Applied Neuroscience on difficult change, and an Associate Executive Coach of the Center for Creative Leadership (CCL). She is also a Master Trainer of the Genos Suite of Emotional Intelligence tools.

Julia is also a published author. Her two books — The Adaptive Edge and Guardians of Dream-seeking Garden — are available on Amazon.

Her hobbies include singing, ballet, piano, painting, gardening, embroidery and journaling.

🔗 Julia's books on Amazon
🔗 Connect with Julia on LinkedIn
🔗 Work with Julia on Upwork
🔗 Julia's Soothing Voice — songs, guided meditations, more on YouTube

Seven years on a mountain

In 2017, I left Shanghai — the city where I was born and grew up, my comfort zone — and moved with Ramil to Batangas City in the Philippines.

I had spent years learning methodologies to help people change. But when I arrived, I asked myself an honest question: how effective were these methods, really? And had I applied them to myself?

So instead of running a business, Ramil and I decided to apply everything we had learned to real life. Our first project was One Family Farm — 5,000 square metres of idle land that we spent seven years transforming into our home and a regenerative farm. We used Appreciative Inquiry to find our resources. We used Applied Neuroscience to overcome our resistance to change. We used Clean Language to discover our deeper self-limiting patterns and fear — and to create inspiring metaphors for the future we wanted to build.

It was not easy. I could have given up many times. I spent money on experiments that failed. I financed Ramil's projects. I made sacrifices. People didn't always understand — they thought I was troubling the trouble.

But I kept going. Because through those seven years, I learned something I could not have learned any other way: I know exactly at what point people give up, and why they never start. I know how to work through the difficulty. And I know — because I have lived it — that change is possible. Not as an illusion, but as a real, accelerated, proven process. No wasted time. No wasted money. Solid methods, proved on myself first.

By 2026, I felt it was time to share what I had discovered. Not as a theory — but as a lived system that works.

PCE is for everybody. As long as you have the intention, the attention, and the determination to transform yourself. You must be courageous — to try, fail, and try again. Never give up.

Believe in yourself first.

— Julia Feng, Co-Founder

Seven years on a mountain

Ramil Cueto

Work with Julia